{"id":759,"date":"2016-02-22T04:00:42","date_gmt":"2016-02-22T04:00:42","guid":{"rendered":"http:\/\/sniplyio.wpengine.com\/?p=759"},"modified":"2021-05-13T22:21:24","modified_gmt":"2021-05-13T22:21:24","slug":"sniply-reaches-100-million-clicks","status":"publish","type":"post","link":"https:\/\/sniply.io\/blog\/sniply-reaches-100-million-clicks\/","title":{"rendered":"Sniply Reaches 100 Million Clicks"},"content":{"rendered":"\n

Wow\u2014we can hardly believe it!<\/strong> Felt like yesterday when we celebrated our first 100 clicks, yet in the blink of an eye, we\u2019re now celebrating a grand milestone of 100,000,000 clicks. Whenever we pass a major milestone like this, I always try to write a post here to reflect on our progress and share our vision for the future.<\/p>\n\n\n\n

\"growing<\/figure><\/div>\n\n\n\n

Growing a Simple App into a Comprehensive Platform<\/strong><\/h2>\n\n\n\n

When Chris, Nigel, and I first started Sniply\u2026 it was a dead simple idea. A web app that helps you add a personalized message to the links you share. We quickly learned that app ideas are everywhere and it\u2019s hard to build a real business out of a one-tricky-pony.<\/p>\n\n\n\n

It became clear to us very early on that in order to grow Sniply into something noteworthy, we had to expand our product vision far beyond the simple app idea we came up with at the beginning. In order to build a real, sustainable business, we really had to grow our little app into a comprehensive platform.<\/p>\n\n\n\n

You hear this all the time, but it\u2019s so true\u2026 listen to your users. We\u2019re product developers but not necessarily marketers by trade. The only way we could build a marketing product was by listening to marketers\u2014our users. Building a business is basically helping people solve problems, and fortunately, there are no shortages of problems in the world.<\/p>\n\n\n\n

Through chatting with our users, we found all sorts of feature ideas and potential areas for expansion. We used to be a single-feature web app, but now we need an entire features page<\/a> to house our long list of product offerings.<\/p>\n\n\n\n

An Ever Growing App<\/h2>\n\n\n\n

Over the past year, we\u2019ve added features to allow our users to customize the look and feel of their Sniply messages. We built support for custom domains so you can share links under your own URL. We expanded the original hyperlink call-to-action to include buttons, email capture forms, and all sorts of new CTA types. We worked on building 30+ integrations with popular apps like Hootsuite and Buffer. We built a full-fledged analytics platform and even included the ability to add retargeting pixels to your Sniply links to help enhance your remarketing campaigns. The list really goes on and on!<\/p>\n\n\n\n

From talking to and listening to our users, we were able to expand our product vision to tackle more problems and bigger challenges. The solution to these problems became product features, which in turn expanded our once-simple web app into something more. Nowadays, I consider Sniply to be a fairly comprehensive platform, fulfilling a wide variety of marketing needs for users of all shapes and sizes. There\u2019s undoubtedly still a lot of work to be done, but I\u2019m extremely proud of our team for how far we\u2019ve come.<\/p>\n\n\n\n

\"PageFrog\"\/<\/figure><\/div>\n\n\n\n

Always Searching for the Next Big Thing<\/strong><\/h2>\n\n\n\n

The moment you stand still is the moment you begin to fade away into obscurity. The internet age moves so quickly that 5 years ago, something like Sniply would make absolutely no sense. Likewise, who knows if Sniply will still be relevant 5 years from now. We\u2019ve learned to preserve our curious minds\u2014constantly exploring new problems to solve and keep experimenting.<\/p>\n\n\n\n

When we first started Sniply, we knew very little about the content space. Having spent a few years in the industry now, we\u2019ve developed a good measure of market insights. With these insights, we\u2019re able to make more educated guesses for what\u2019s coming next and what the next big thing could be.<\/p>\n\n\n\n

One such area is the evolution of content. With the announcements of Facebook Instant Articles<\/a> (FBIA) and Google Accelerated Mobile Pages<\/a> (AMP), the publishing industry is really going through some crazy changes. In response to this industry shift, we at Sniply HQ have been working on a new product: PageFrog.<\/p>\n\n\n\n

PageFrog is a product we just launched<\/a> to help content creators publish and manage content for FBIA and AMP, with support for Snapchat Discover and Apple News coming soon. The first version is designed for WordPress users, so if you\u2019re publishing on WordPress, then you\u2019re in luck! We\u2019ll be working on support for additional platforms in the near future.<\/p>\n\n\n\n

In addition to our core work at Sniply, we have plans to build many more free apps and plugins\u2014just like PageFrog\u2014in an effort to continue solving new problems within the content industry as they arise.<\/p>\n\n\n\n

Well that\u2019s it\u2014I can\u2019t think of anything else to say! Thanks for listening ???? If you\u2019d like to backtrack on our humble journey so far, here are the posts I wrote for our previous milestones:<\/p>\n\n\n\n

Sniply Reaches 50 Million Clicks<\/a><\/p>\n\n\n\n

Sniply Reaches 10 Million Clicks<\/a><\/p>\n\n\n\n

Sniply Reaches 1 Million Clicks<\/a><\/p>\n\n\n\n

Sincerely,
Mike @Sniply<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Wow\u2014we can hardly believe it! Felt like yesterday when we celebrated our first 100 clicks, yet in the blink of an eye, we\u2019re now celebrating a grand milestone of 100,000,000 clicks. Whenever we pass a major milestone like this, I always try to write a post here to reflect on our progress and share our vision for the […]<\/p>\n","protected":false},"author":1,"featured_media":760,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nSniply Reaches 100 Million Clicks - Sniply<\/title>\n<meta name=\"description\" content=\"We've made it to 100 million clicks but we're not done yet! 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