{"id":521,"date":"2020-07-29T15:07:13","date_gmt":"2020-07-29T15:07:13","guid":{"rendered":"http:\/\/sniplyio.wpengine.com\/?p=521"},"modified":"2021-03-29T16:21:32","modified_gmt":"2021-03-29T16:21:32","slug":"how-to-create-shareable-content","status":"publish","type":"post","link":"https:\/\/sniply.io\/blog\/how-to-create-shareable-content\/","title":{"rendered":"How to Create Shareable Content"},"content":{"rendered":"\n<p>What makes content shareable enough to go viral? This is a question that so many people ask themselves and usually, when you ask someone who was the subject or the owner of viral content, they are surprised the content went viral in the first place. So what makes certain pieces of content more likely to become shareable content than others? That is what we\u2019re going to explain in this simple guide on creating shareable content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shareable <strong>Content With an Emotional Tie<\/strong><\/h2>\n\n\n\n<p>An article, picture, or video that strikes an emotional chord with the viewer is often a reason that people share it. Creating shareable content that\u2019s emotional can help the viewer develop a bond with the idea or topic which makes them care and have an invested interest to share your content with others so they can experience it for themselves.<\/p>\n\n\n\n<p>Think of the videos where dogs are reunited with their owners when them come home from overseas. These videos tug at your heartstrings and give you a rush of warm feelings that you want others to feel too. That\u2019s why people share emotional content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shareable <strong>Content That Makes the Sharer Look Good<\/strong><\/h2>\n\n\n\n<p>Another reason people share content is because sharing the content makes them, as the sharer, look good. This example of shareable content is usually remarkable in some way, it\u2019s a shocking demonstration of a blender blending an iPad or a wine glass that doesn\u2019t spill on a mattress with people jumping on it. This type of content makes the user say \u201cwow, that\u2019s unbelievable\u201d which makes them want to show it to others.<\/p>\n\n\n\n<p>People also share content that makes them feel like they are special such as when someone takes their Harry Potter Patronus quiz and gets a freaking awesome Patronus that they want everyone to know about. Or when you earn a badge or status within a brand\u2019s system such as Gold status at Starbucks or trophies on Reddit.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shareable <strong>Content with a Great Story<\/strong><\/h2>\n\n\n\n<p>When content is able to capture someone\u2019s attention in a narrative that resonates with them, it makes the content more shareable. For example, a podcast that tells the unknown story of the NASA seamstress that had been preparing her whole life to work at NASA. Or a look into the life of the farmer who grows the food that you eat. A story that is unique, attention-grabbing, and has a correlation of some kind back to the brand or business writing the story.<\/p>\n\n\n\n<p>It doesn\u2019t need to be the beginnings of a novel or a feature film, just a meaningful look at a narrative that others will feel inspired by or relate to.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shareable <strong>Content That Is Useful<\/strong><\/h2>\n\n\n\n<p>Any kind of content that can provide useful information to people is likely content that will be shared. Recipes are one example, if someone made dinner for friends from a recipe and their friends liked it, they usually ask for the recipe. Another is how popular lifehack-themed posts have become; people think \u201chow ingenious, I never thought to use old toilet paper rolls to organize my messy cords and cables!\u201d These kinds of posts are shareable because people feel like they found it useful so others likely will find it useful as well.<\/p>\n\n\n\n<p>When you use these techniques to write or create your own content, you\u2019re already a step in the right direction to create content people want to share with others. You can even use multiple tactics to make your content even more enticing. These methods are not a guarantee that your content will go viral but they are a guide to help you create shareable, engaging, and all-around better content that people will enjoy.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What makes content shareable enough to go viral? This is a question that so many people ask themselves and usually, when you ask someone who was the subject or the owner of viral content, they are surprised the content went viral in the first place. So what makes certain pieces of content more likely to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":523,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Simple Guide To Creating Shareable Content - Sniply<\/title>\n<meta name=\"description\" content=\"What is it about content that makes people want to share it? That\u2019s what we\u2019re going to explain in this article to help you create content people want to share.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sniply.io\/blog\/how-to-create-shareable-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Simple Guide To Creating Shareable Content - Sniply\" \/>\n<meta property=\"og:description\" content=\"What is it about content that makes people want to share it? That\u2019s what we\u2019re going to explain in this article to help you create content people want to share.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sniply.io\/blog\/how-to-create-shareable-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Sniply\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sniplyapp\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-29T15:07:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-29T16:21:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sniply.io\/wp-content\/uploads\/2020\/07\/austin-distel-Imc-IoZDMXc-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sniply.io\/blog\/how-to-create-shareable-content\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sniply.io\/blog\/how-to-create-shareable-content\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/sniply.io\/#\/schema\/person\/57daf445e89e8f0396e748bde18826fd\"},\"headline\":\"How to Create Shareable Content\",\"datePublished\":\"2020-07-29T15:07:13+00:00\",\"dateModified\":\"2021-03-29T16:21:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sniply.io\/blog\/how-to-create-shareable-content\/\"},\"wordCount\":629,\"publisher\":{\"@id\":\"https:\/\/sniply.io\/#organization\"},\"image\":{\"@id\":\"https:\/\/sniply.io\/blog\/how-to-create-shareable-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sniply.io\/wp-content\/uploads\/2020\/07\/austin-distel-Imc-IoZDMXc-unsplash-scaled.jpg\",\"articleSection\":[\"Growth Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sniply.io\/blog\/how-to-create-shareable-content\/\",\"url\":\"https:\/\/sniply.io\/blog\/how-to-create-shareable-content\/\",\"name\":\"A Simple Guide To Creating Shareable Content - Sniply\",\"isPartOf\":{\"@id\":\"https:\/\/sniply.io\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sniply.io\/blog\/how-to-create-shareable-content\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sniply.io\/blog\/how-to-create-shareable-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sniply.io\/wp-content\/uploads\/2020\/07\/austin-distel-Imc-IoZDMXc-unsplash-scaled.jpg\",\"datePublished\":\"2020-07-29T15:07:13+00:00\",\"dateModified\":\"2021-03-29T16:21:32+00:00\",\"description\":\"What is it about content that makes people want to share it? 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