{"id":1591,"date":"2022-06-16T15:45:44","date_gmt":"2022-06-16T15:45:44","guid":{"rendered":"https:\/\/sniply.io\/?p=1591"},"modified":"2023-07-31T09:40:08","modified_gmt":"2023-07-31T09:40:08","slug":"how-to-increase-email-campaign-conversion-rates-with-this-cta-hack","status":"publish","type":"post","link":"https:\/\/sniply.io\/blog\/how-to-increase-email-campaign-conversion-rates-with-this-cta-hack\/","title":{"rendered":"How to increase email campaign conversion rates with this CTA hack"},"content":{"rendered":"\n

CTAs on outbound links are gold to newsletter publishers who want to increase their email conversion rates. Email conversion is the process that you would like your subscribers to take on after they have opened a link in your email. For example, you might want them to make a purchase or download a piece of content. <\/p>\n\n\n\n

It\u2019s important to understand and track how well your email campaigns are converting because they take a lot of resources to create. This is true whether you\u2019re linking to content on your own website or to a third party. <\/p>\n\n\n\n

According to a survey of over 3,000 newsletter publishers<\/a>, 53% of respondents said it takes them more than two weeks to create a marketing email. If you\u2019re not analyzing the performance of each email and looking for ways to improve, your team may be wasting valuable time. <\/p>\n\n\n\n

That\u2019s where CTA optimization comes in. <\/p>\n\n\n\n

But before we dive into our expert tips on how to get the most conversions out of every email newsletter, let\u2019s take a closer look at the biggest CTA hack your competitors don\u2019t know about yet: CTAs on outbound links. <\/p>\n\n\n\n

What are CTAs on outbound links? <\/h2>\n\n\n\n

The phrase \u2018outbound links\u2019 refers to webpage URLs that, when clicked or tapped, redirect a reader to a site that does not belong to you. Inbound links, on the other hand, link directly to a website owned by your brand. <\/p>\n\n\n\n

With inbound links, you have complete control over the content displayed. That also includes CTAs on the page itself. Whether it\u2019s an overlay, a link in the conclusion, or a sidebar asking visitors to subscribe, inbound links make it easy for newsletter publishers to control the next steps a reader takes as they make their way through the sales funnel. <\/p>\n\n\n\n

But what about outbound links? Newsletter publishers are already familiar with curating third-party content for a campaign. Whether it\u2019s to support a point within their own original copy or provide readers with a well-rounded collection of information from a number of reputable sources, outbound links are an important part of any newsletter. <\/p>\n\n\n\n

The only problem with outgoing links is that once your newsletter reader clicks on it, they are directed to a completely different brand or website. And if they leave your newsletter to visit a third party, they are far less likely to return to your email or visit your brand\u2019s website. They have essentially fallen out of the very sales and marketing funnel that your email campaign was meant to support. <\/p>\n\n\n\n

The good news is that tools like Sniply <\/strong>have made it possible for newsletter publishers to add their own CTAs to any third-party website they link to. Not only does this make it possible to redirect readers back to your website but it also makes sure you\u2019re getting the most out of every single link added to your campaign. <\/p>\n\n\n\n

There are two ways to add a call to action to an outbound link placed in your email newsletter. The first is to add a CTA to the article page itself. Here\u2019s what that looks like: <\/p>\n\n\n\n

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Source: Sniply<\/p>\n\n\n\n

As you can see here, Sniply user Sneakerbox has linked to an article about Eminem\u2019s new product. By placing a CTA on the outbound link, they were able to recapture the interest of their target audience with a related value proposition that will take them back to the Sneakerbox website. Had they not added this CTA, the customer journey would have ended as soon as the lead saw the new page title. <\/p>\n\n\n\n

Sneakerbox also used Sniply to create an article preview page with their chosen CTA. Instead of directing readers to the third-party page, they were able to summarize the Eminem article on a unique landing page with the Sneakerbox URL and this same CTA. <\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Source: Sniply<\/a><\/p>\n\n\n\n

Once the reader has reviewed the page, they only have one option for next steps: click on the Sneakerbox CTA. As you can see, this is a game changer for email publishers who want to maximize conversions and take advantage of every opportunity to redirect their audience towards their chosen CTA. <\/p>\n\n\n\n

How to increase email newsletter conversion rate using your CTA<\/h2>\n\n\n\n

Increasing email newsletter conversion rates is a complex topic. There are many different elements in every email newsletter that you can use to achieve your goals. From attention-grabbing email subject lines to tailor-made content, email newsletters offer a wealth of opportunities for lead engagement. But perhaps the most important one of all is the CTA.<\/p>\n\n\n\n

The CTA, or call to action, is the single most powerful conversion tool you have in any email newsletter message or campaign. Once your audience has gone to the trouble of opening your email and reading it, they\u2019ll need to feel incentivized to take the next step. If they don\u2019t, you will run the risk of losing a potential sale or even losing a newsletter subscriber. That is why your CTA design and copy are so important. <\/p>\n\n\n\n

Here are the exact steps you need to take in order to fully optimize any email newsletter CTA: <\/p>\n\n\n\n

Step 1: Use outbound link CTAs<\/h3>\n\n\n\n

Placing a CTA on a third-party website or a landing page that summarizes the third-party\u2019s content while also using your own brand\u2019s URL is nothing short of genius, if we do say so ourselves. This vital step is first because it\u2019s the key to fully maximizing the potential amount of conversions on every email. Using outbound link CTAs saves publishers time they would spend writing original content to link to for each message. It also fully optimizes each campaign, making it easier than ever to achieve email marketing goals. <\/p>\n\n\n\n

Leading outbound link CTA tools also make it possible for publishers to track their analytics on third-party websites so you\u2019ll always know where they are and how they are performing. <\/p>\n\n\n\n

Step 2: Shorten the URL<\/h3>\n\n\n\n

Your email newsletter CTA links to the URL of a landing page or website where the reader can perform an action. You know this already. But what many newsletter publishers overlook is the fact that the actual URL link itself is yet another opportunity for persuading their audiences. <\/p>\n\n\n\n

Long, messy URLs lack legitimacy. But shorter, branded URLs increase your credibility, build trust among audiences, and are easy to remember long after readers have clicked out of your message. <\/p>\n\n\n\n

To shorten your URL, simply copy and paste your CTA\u2019s URL into a link shortening tool. From there you will be redirected to a section of the tool that allows you to:<\/p>\n\n\n\n