{"id":1464,"date":"2014-09-29T19:54:00","date_gmt":"2014-09-29T19:54:00","guid":{"rendered":"https:\/\/sniply.io\/?p=1464"},"modified":"2023-04-27T20:54:26","modified_gmt":"2023-04-27T20:54:26","slug":"for-publishers","status":"publish","type":"post","link":"https:\/\/sniply.io\/blog\/for-publishers\/","title":{"rendered":"Sniply for Content Publishers"},"content":{"rendered":"\n

There are 3 key components in the content ecosystem: publisher, distributor, and reader. In the online world, the reader is often times also the distributor. When you read something you like and share it, you become a distributor of the publisher\u2019s content.<\/p>\n\n\n\n

Incentivized Sharing<\/h2>\n\n\n\n

Sniply is a great form of incentivized sharing. Before Sniply, readers had relatively little reasons to distribute content; the publisher reaps all the benefits and the distributors had relatively little to gain. When readers can benefit from becoming a distributor, which is what Sniply enables, they\u2019re much more likely to do so.<\/p>\n\n\n\n

More sharing means more exposure for published content. Sniply creates value-alignment between the publisher and the distributor, which really fuels the growth of online content and creates a win-win situation.<\/p>\n\n\n\n

Earned Promotion<\/h2>\n\n\n\n

Sniply introduces the whole new concept of \u201cearned promotion\u201d. Since Sniply doesn\u2019t alter the original page, only the people you drive to the site will see your message. You have to \u201cearn\u201d your exposure by working to drive traffic to the publisher\u2019s content in order to gain the exposure. Hence, instead of disrupting the publishing business, Sniply actually enhances it. With Sniply, publishers give up nothing in exchange for more traffic to their content.<\/p>\n\n\n\n

Shared Benefits<\/h2>\n\n\n\n

The entire publishing business relies on distributors to spread their content to as many readers as possible. Distribution leads to traffic, traffic leads to eyeballs, and eyeballs lead to advertising revenue.<\/p>\n\n\n\n

Without Sniply, distributors are expected to distribute content for free, with no benefits to the distributors whatsoever. Imagine a company with a team of volunteer salespeople\u2014that\u2019s what the industry has been like for a long time. Sniply provides the opportunity for distributors to be rewarded for their work, which leads to more sharing and a healthier ecosystem overall.<\/p>\n\n\n\n

This guide is part of a series\u2014also check out:<\/h2>\n\n\n\n