{"id":1264,"date":"2021-05-06T15:58:00","date_gmt":"2021-05-06T15:58:00","guid":{"rendered":"https:\/\/sniply.io\/?p=1264"},"modified":"2021-08-31T19:29:40","modified_gmt":"2021-08-31T19:29:40","slug":"how-word-of-mouth-marketing-has-changed-and-how-your-business-can-adapt","status":"publish","type":"post","link":"https:\/\/sniply.io\/blog\/how-word-of-mouth-marketing-has-changed-and-how-your-business-can-adapt\/","title":{"rendered":"How Word of Mouth Marketing Has Changed and How Your Business Can Adapt"},"content":{"rendered":"\n

The concept of word of mouth marketing has been around since the beginning of the human race. It\u2019s a simple idea, someone uses an item or has a positive experience and tells someone they know about it. It\u2019s basically free promotion for your brand<\/a>, product, or services. But if people are spending more time online than they are in person, how does that shift word of mouth marketing for the modern age?<\/p>\n\n\n\n

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What is Word Of Mouth Marketing Today?<\/strong><\/h2>\n\n\n\n

In the 21st century, word of mouth marketing, or WOM marketing, has evolved to words shared verbally, as well as, words shared online. A large portion of WOM marketing takes place on social media networks where people review a restaurant, talk about a product they like, post a picture at an attraction they visited, and even a post about a poor experience they had with a brand or service.<\/p>\n\n\n\n

Brands and companies they have a mindset where word of mouth marketing is just when people verbally mention their products or services will be quickly left behind. Brands must evolve to view WOM marketing as a fluid idea that can take place in-person and online.<\/p>\n\n\n\n

How to Use Modern WOM Marketing Tactics<\/strong><\/h2>\n\n\n\n

The basic principles of word of mouth marketing have stayed relatively the same, even if the medium of communication has changed to incorporate more ways people interact with each other. The idea is that when another person or customer speaks favorably or unfavorably about your brand, products, or services, it is more influential on decision making than traditional marketing or advertising executed by the brand<\/a>. This influence is even stronger when the individual sharing their experience is a close friend or family member.<\/p>\n\n\n\n

This boils down to the fact that one person\u2019s opinion can have a stronger effect on someone than any ad you show them.<\/p>\n\n\n\n

Examples of Word of Mouth Marketing in the Modern Age<\/strong><\/h3>\n\n\n\n

Since word of mouth marketing is when a person\u2019s opinion or experience is shared with others, it can take many different forms in the modern world. Some examples of WOM marketing are easy to imagine while others might surprise you. Here are just a few examples of the various forms of word of mouth marketing in-person and online:<\/p>\n\n\n\n

In-Person WOM Marketing Examples<\/strong><\/p>\n\n\n\n

  1. Face-to-face conversations<\/li>
  2. Bumper stickers<\/li>
  3. Yard signs<\/li>
  4. Pins and stickers<\/li>
  5. Wrist bands, T-shirts, and other apparel or accessories<\/li><\/ol>\n\n\n\n

    Online WOM Marketing Examples<\/strong><\/p>\n\n\n\n

    1. Social media posts<\/li>
    2. Influencer content<\/li>
    3. Online reviews<\/li>
    4. Comments in online help forums or customer service social media accounts<\/li>
    5. Video content<\/li>
    6. Memes<\/li>
    7. Referral programs<\/li><\/ol>\n\n\n\n
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      Where to Look for Word of Mouth Marketing<\/strong><\/h3>\n\n\n\n

      You can find WOM marketing in many places in-person and online. Social media networks are a common source of word of mouth marketing and one of the best places to start. Online forums are another virtual space for WOM marketing to thrive. Here are a few places where word of mouth marketing is happening today:<\/p>\n\n\n\n