{"id":1118,"date":"2021-05-11T14:42:00","date_gmt":"2021-05-11T14:42:00","guid":{"rendered":"https:\/\/sniply.io\/?p=1118"},"modified":"2021-10-14T22:03:00","modified_gmt":"2021-10-14T22:03:00","slug":"3-ways-to-get-creative-with-sniply-and-stand-out-from-the-crowd","status":"publish","type":"post","link":"https:\/\/sniply.io\/blog\/3-ways-to-get-creative-with-sniply-and-stand-out-from-the-crowd\/","title":{"rendered":"3 Ways to Get Creative With Sniply and Stand Out From the Crowd"},"content":{"rendered":"\n

Let\u2019s face it: online marketing can get a little bit boring. It is so data-oriented, so techie and so serious, that it barely leaves space for some good humor. Think of all the tools you use for your online marketing efforts: they are all about measuring and automating. How many of them help you express yourself and your brand in a creative and special way? Almost none.<\/p>\n\n\n\n

When I first saw\u00a0Sniply, the\u00a0first thing I noticed was its humorous and creative potential. The amount of\u00a0smart\u00a0tricks that you can do with it is almost infinite. If used wisely, with a bit of spice, it can help your branded links<\/a> stand out from the crowd of lousy content by presenting something edgier.<\/p>\n\n\n\n

To pay tribute to Sniply and the change it has made in our marketing efforts, I wanted to share three fun ways in which we use it. Enjoy!<\/p>\n\n\n\n

1. Be the funny sidekick<\/strong><\/p>\n\n\n\n

The world of content marketing  is notorious for its lack of creativity and for constantly spinning around the same buzzwords. In this world, it is hard to write something outstanding and innovative and actually stay alive.<\/p>\n\n\n\n

If you follow content marketing blogs, you know what I\u2019m talking about. When was the last time you read an article with truly groundbreaking insights? They are basically repetitions of the same clich\u00e9s that have been around for the last decade. The situation is even worse on the social media, where all the content marketing spammers post the same articles around the clock and make our news feeds a complete mess.<\/p>\n\n\n\n

The practice of \u201cnot being creative\u201d is not only popular \u2013 it is even encouraged. The almighty Hubspot devoted a whole blog post on \u201cHow to ethically steal other people\u2019s content<\/a>\u201d, and KissMetrics published a post under the title \u201cNo content? No problem! Utilizing other\u2019s content to boost your own strategy<\/a>\u201d. As we can see in the example of these two highly influential blogs, content marketers took the concept of sharing a step ahead, and now just recycle themselves to death.<\/p>\n\n\n\n

Now, if you\u2019re going to join the choir and base your content marketing efforts on recycling content, how about at least doing it with a smile? It\u2019s simple: share relevant content from other websites, but steal the attention of readers by kicking ass with a funny, sarcastic or curious comment using Sniply.<\/p>\n\n\n\n

Did you check the link to Hubspot\u2019s article I just talked about?<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

I did this little trick for the first time with Greg Verdino\u2019s article \u201cNine content marketing tools your competition isn\u2019t using\u201d. See? A little back-riding on Verdino\u2019s successful article, and\u2026ta-dam! It\u2019s free promotion for my website. Thanks, Greg!<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

Just to make it perfect, a little sassy tweet, just to make sure that he sees what I\u2019m doing, and the joke is done.<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

This trick is a bit cheeky, but when you think about it, it\u2019s really harmless. Everybody gains from it: I, of course, got clicks on my Sniply CTA and visits to Boost the News\u2019s landing page. Greg Verdino himself also gained his share \u2013 in the end, I did share his article, didn\u2019t I? He seemed to get the joke, because he did \u201cfavorite\u201d my tweet, so no hard feelings here.<\/p>\n\n\n\n

2. Be the master of your domain<\/strong><\/p>\n\n\n\n

When you play the sidekick with Sniply, there is one more winning side to this game: your prospects. When you pick carefully the websites to which you stick your Sniply CTA, your prospects get good, relevant and interesting content.<\/p>\n\n\n\n

This leads me to the second tip:<\/p>\n\n\n\n

Choose carefully the pages to which you link, and adjust them to your target audience. If your website is about technology, you wouldn\u2019t link it to a fashion blog, right? It just doesn\u2019t fit your audience, and will not pay off!<\/p>\n\n\n\n

To increase the relevancy of your content and enhance the sidekick effect, combine Sniply with other tools:<\/p>\n\n\n\n

  1. Create a content alert for your website\u2019s keywords using Mention, Google Alerts or BuzzSumo. You probably already have such an alert.<\/li>
  2. Choose the most relevant results and stick a Sniply CTA to each of them.<\/li>
  3. Share these articles massively and regularly on your social media using an automation tool (Hootsuite, Buffer, etc).<\/li><\/ol>\n\n\n\n

    Since these articles are highly relevant to your audience, they have good chances of being read and shared by your potential leads. Articles will be shared and re-tweeted, all with your little Sniply \u201cfootprint\u201d. Soon, every person interested in articles in your field will encounter one of your Sniply calls to action.<\/p>\n\n\n\n

    Let\u2019s see an example of how we make it work:<\/p>\n\n\n\n

    At Boost the News, we help businesses promote branded content created by bloggers. We have several content alerts, on keywords such as \u201cinfluencer marketing\u201d and \u201cpromote blog\u201d. Using Buzzsumo, we received an alert on a trending article about blog promotion.<\/p>\n\n\n\n

    We know that it\u2019s exactly our topic, and people who read it will be interested in Boost the News. So we take the article and create a Sniply CTA<\/a>.<\/p>\n\n\n\n

    \"\"<\/a><\/figure><\/div>\n\n\n\n

    Now share innocently:<\/p>\n\n\n\n

    \"\"<\/a><\/figure><\/div>\n\n\n\n

    Again, don\u2019t forget to mention the source for more visibility.<\/p>\n\n\n\n

    When you repeat this practice with tens of relevant articles, your presence becomes undeniable, and you become the master of the domain, without creating any independent content.<\/p>\n\n\n\n

    3. Troll yourself a little<\/strong><\/p>\n\n\n\n

    Ok, you\u2019re done having fun other pages. But can you troll your own page?<\/p>\n\n\n\n

    Recycling your own content is a common practice among bloggers and content marketers. Time and again they will promote old articles on newsletters and social media. So why not spice this practice up with Sniply?<\/p>\n\n\n\n

    There are several advantages of reviving older posts with Sniply:<\/p>\n\n\n\n

    1. Evergreen articles remain relevant for a long time. You can connect them to current promotions and landing pages without any problem. Since you stick the Sniply CTA on the page, you don\u2019t have to make actual changes in the original text.<\/li>
    2. You can be creative and use some self-humor to shake the dust from old articles.<\/li>
    3. When linking to your own page, you are sure that the page\u2019s content is relevant to your call to action.<\/li><\/ol>\n\n\n\n

      In this example, we took an article on our blog, and linked it to a landing page that was created later:<\/p>\n\n\n\n

      \"\"<\/a><\/figure><\/div>\n\n\n\n

      Reusing your own content has never been easier!<\/p>\n\n\n\n

      Summing up<\/strong><\/p>\n\n\n\n

      There is something inherently boring in the whole copy-paste that has become the content marketing industry. Sniply changes it. It makes your work more fun and creative, increasing ROI with highly clickable content.<\/p>\n\n\n\n

      Reusing your own content or combining it with other tools, you can boost your visibility on social media among a carefully selected audience.<\/p>\n\n\n\n

      \n\n\n\n

      About the Author (Guest Blogger)<\/strong><\/p>\n\n\n\n

      \"\"<\/a><\/figure><\/div>\n\n\n\n

      Daniel Slomka, Content Specialist at Boost the News<\/a>
      Daniel Slomka is a content and social media specialist for       Boost the News<\/a>. He works with bloggers, publishers and brands to promote high-quality content<\/a> online.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Let\u2019s face it: online marketing can get a little bit boring. It is so data-oriented, so techie and so serious, that it barely leaves space for some good humor. Think of all the tools you use for your online marketing efforts: they are all about measuring and automating. How many of them help you express […]<\/p>\n","protected":false},"author":10,"featured_media":1119,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-marketing"],"acf":[],"yoast_head":"\n3 Ways to Get Creative With Sniply and Stand Out From the Crowd - Sniply<\/title>\n<meta name=\"description\" content=\"Sniply helps keep you in the conversation even when you're sharing links to content that's not yours. 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