{"id":1109,"date":"2021-06-07T14:42:00","date_gmt":"2021-06-07T14:42:00","guid":{"rendered":"https:\/\/sniply.io\/?p=1109"},"modified":"2021-10-12T20:47:24","modified_gmt":"2021-10-12T20:47:24","slug":"how-to-use-snip-lycurated-co-to-create-retargeted-campaigns-for-your-audience","status":"publish","type":"post","link":"https:\/\/sniply.io\/blog\/how-to-use-snip-lycurated-co-to-create-retargeted-campaigns-for-your-audience\/","title":{"rendered":"How to Create Compelling Retargeting Campaigns for Your Audience with Snip.ly and Curated.co"},"content":{"rendered":"\n<p>Most offices buy coffee on three-year contracts. This means lead generation strategies like cold emailing and cold calling have limited upsides if you\u2019re a coffee company scouting out potential new clients. By definition, most of the people you get in touch with won\u2019t be looking to (or able to) change coffee suppliers in any given month.<\/p>\n\n\n\n<p>One of our biggest challenges at Honest Coffees is inserting ourselves into both the mindset and purchase intervention point when office managers are buying coffee. A clever combination of Snip.ly and Curated.co helps us build brand awareness. Staying front and center means we get seen by our target market every week in a non-spammy way while reinforcing our coffee\u2019s super deliciousness. This way, when office managers (our typical customer persona) are looking for a new coffee supplier, they\u2019ll naturally think of us. It\u2019s a long game but hopefully, one that will pay off.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Create Relationships Through Retargeting<\/h2>\n\n\n\n<p>Retargeting ads are a great way to reach out to potential customers that are already interested in you, but what if you could get them to come to you organically instead? We&#8217;ve found a great way to create long-term relationships with Curated.co while reinforcing your branding with Snip.ly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The tools you\u2019ll need<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/sniply.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sniply<\/a><\/li><li>A subscription to\u00a0<a href=\"http:\/\/curated.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Curated.co<\/a>\u00a0($25\/mo to start)<\/li><li>Access to lots of great content that\u2019s interesting and relevant to your target customers<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What we\u2019ve done<\/strong><\/h3>\n\n\n\n<p>Using Curated.co, we\u2019ve built a hand-curated newsletter full of content that\u2019s interesting and relevant to our specific target customer personas: office managers and PAs. It\u2019s called Honest Office and comes out once a week. We\u2019ve found Thursdays around 10 am are a good time to send out this newsletter.<\/p>\n\n\n\n<p>Each newsletter contains six articles and a comic strip. We\u2019ve layered Snip.ly&#8217;s lead generation tools on top of each of those articles so our branding message is reinforced with every click.<\/p>\n\n\n\n<p>The newsletter itself isn\u2019t really branded, and it\u2019s not spammy at all.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/sniply.files.wordpress.com\/2015\/06\/screen-shot-2015-06-08-at-10-32-07-am.png\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"369\" src=\"https:\/\/sniply.io\/wp-content\/uploads\/2019\/12\/screen-shot-2015-06-08-at-10-32-07-am.png\" alt=\"Retargeting campaign example\" class=\"wp-image-1115\" srcset=\"https:\/\/sniply.io\/wp-content\/uploads\/2019\/12\/screen-shot-2015-06-08-at-10-32-07-am.png 300w, https:\/\/sniply.io\/wp-content\/uploads\/2019\/12\/screen-shot-2015-06-08-at-10-32-07-am-244x300.png 244w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>But each time a reader clicks on a link, they see our messaging at the bottom of the article.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/sniply.files.wordpress.com\/2015\/06\/screen-shot-2015-06-08-at-10-33-05-am.png\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"401\" src=\"https:\/\/sniply.io\/wp-content\/uploads\/2019\/12\/screen-shot-2015-06-08-at-10-33-05-am.png\" alt=\"Retargeting strategies\" class=\"wp-image-1114\" srcset=\"https:\/\/sniply.io\/wp-content\/uploads\/2019\/12\/screen-shot-2015-06-08-at-10-33-05-am.png 700w, https:\/\/sniply.io\/wp-content\/uploads\/2019\/12\/screen-shot-2015-06-08-at-10-33-05-am-300x172.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>We use mostly evergreen content, which means we can pull down 60 articles at a time, convert them into Sniply snips, and load up Curated.co for weeks to come. Once the newsletters are loaded up, you just set the publish dates and can forget about it if you\u2019d like. We did around ten issues worth \u2014 from finding articles to converting them to priming the publishing system \u2014 in around four hours.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How it&#8217;s worked out so far<\/strong><\/h2>\n\n\n\n<p>We just published issue number seven and have seen consistently good email open and click rates. We\u2019ve had the best luck with clickbait articles, (7 things you should never do at work, etc), but you\u2019ll need to experiment with your readers to see what works best for your retargeting campaign.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/sniply.files.wordpress.com\/2015\/06\/screen-shot-2015-06-08-at-10-34-11-am.png\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"186\" src=\"https:\/\/sniply.io\/wp-content\/uploads\/2019\/12\/screen-shot-2015-06-08-at-10-34-11-am.png\" alt=\"Retargeting leads\" class=\"wp-image-1113\" srcset=\"https:\/\/sniply.io\/wp-content\/uploads\/2019\/12\/screen-shot-2015-06-08-at-10-34-11-am.png 700w, https:\/\/sniply.io\/wp-content\/uploads\/2019\/12\/screen-shot-2015-06-08-at-10-34-11-am-300x80.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Those numbers are pretty consistent, and we average around 1.2 clicks per subscriber per month at the moment. A newsletter with 2,000 subscribers would\u00a0<a href=\"http:\/\/curated.co\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">cost you<\/a>\u00a0$39\/mo, which means each retargeting ad (which is basically what\u00a0Sniply\u00a0is), costs you $0.016.<\/p>\n\n\n\n<p>Plus: when people do click through to the articles, we\u2019ve got our message in front of them for a long time:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/sniply.files.wordpress.com\/2015\/06\/screen-shot-2015-06-08-at-10-34-19-am.png\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"85\" src=\"https:\/\/sniply.io\/wp-content\/uploads\/2019\/12\/screen-shot-2015-06-08-at-10-34-19-am.png\" alt=\"Retargeting analytics\" class=\"wp-image-1112\" srcset=\"https:\/\/sniply.io\/wp-content\/uploads\/2019\/12\/screen-shot-2015-06-08-at-10-34-19-am.png 700w, https:\/\/sniply.io\/wp-content\/uploads\/2019\/12\/screen-shot-2015-06-08-at-10-34-19-am-300x36.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Creating a retargeting campaign may seem complicated, but there are ways to do it without dumping a ton of money into retargeted ads. With Curated.co and Sniply we&#8217;ve built a valuable resource for both our company and our readers. Not bad for a few hours of work!<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>About the Author (Guest Blogger)<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><a href=\"https:\/\/sniply.files.wordpress.com\/2015\/06\/wyatt.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sniply.io\/wp-content\/uploads\/2019\/12\/wyatt.jpg\" alt=\"Wyatt, Cofounder of Honest Coffees\" class=\"wp-image-1111\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Wyatt, Cofounder&nbsp;of&nbsp;Honest Coffees<br><br>Learning of his Cofounder Grace\u2019s frustration at not being able to buy posh Fairtrade coffee, he came up with the idea for Empty Pocket Traders (now Honest Coffees). Wyatt\u2019s the numbers guy, the ideas guy and \u201ccrack the whip\u201d guy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most offices buy coffee on three-year contracts. This means lead generation strategies like cold emailing and cold calling have limited upsides if you\u2019re a coffee company scouting out potential new clients. By definition, most of the people you get in touch with won\u2019t be looking to (or able to) change coffee suppliers in any given [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":1110,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[13,12],"tags":[],"class_list":["post-1109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","category-sniply-in-action"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create Retargeting Campaigns with Snip.ly+Curated.co - Sniply<\/title>\n<meta name=\"description\" content=\"Honest Coffees created an organic retargeting campaign that builds brand awareness and creates leads. So can you!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sniply.io\/blog\/how-to-use-snip-lycurated-co-to-create-retargeted-campaigns-for-your-audience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create Retargeting Campaigns with Snip.ly+Curated.co - Sniply\" \/>\n<meta property=\"og:description\" content=\"Honest Coffees created an organic retargeting campaign that builds brand awareness and creates leads. 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